Direct Patients to Your Practice When They Need You Most
Google Ads targets patients already searching for solutions you provide. This intent-based approach delivers:
Higher conversion rates from qualified prospects
More efficient marketing spend with measurable returns
Faster practice growth through connecting with patients ready to book
Google Expertise
Google maintains strict policies for healthcare advertising that vary by region. Our specialists navigate these complex requirements daily, ensuring:
• Policy-compliant ad copy and landing pages
• Proper handling of restricted healthcare categories
• Regional compliance for South Africa, England, and Australia
• Ethical promotion that maintains your professional reputation
Our Campaign Structures
• Target condition-specific keywords patients actually use
• Implement geographic targeting to reach your ideal service area
• Utilise ad scheduling to optimise budget during peak search times
• Deploy remarketing strategies to re-engage potential patients
• Negative keywords to eliminate irrelevant traffic
Our Process
Healthcare search patterns evolve constantly. Our iterative approach includes:
Bi-weekly Review
Search Term Analysis
Optimisation
Quarterly Review
Capture High Intent Patients
Let us help you capture the patients already searching for your expertise. Contact us to learn about our hybrid packages that combine Google ads with social media marketing, creating two streams of potential patients.
FAQ
How quickly will I see results from Google ads?
Most practices begin seeing appointment requests within the first two weeks of campaign launch, with performance improving steadily over the first three months as we optimize based on actual patient data.
Are there restrictions on what medical treatments I can advertise?
Yes, Google maintains specific healthcare advertising policies that vary by country. During our onboarding process, we’ll provide a clear assessment of any restrictions relevant to your specific treatments and geography.
How do you track if Google Ads are actually generating patients?
We implement comprehensive tracking including unique contact forms and appointment request tracking to attribute patient acquisition directly to ad campaigns.
What makes your Google Ads service different from other digital marketing agencies?
Our exclusive focus on healthcare means we understand the patient decision journey, regulatory considerations, and high-converting ad messaging specific to medical practices. We’ve developed healthcare-specific campaign structures proven to deliver higher conversion rates at lower costs.